In 1948, a remarkable vehicle took the world by storm with its unprecedented versatility and strength. That Unique Land Rover DNA is still at the heart of everything we do today
How we are involved:
We have sponsored 3 Land Rover vehicles to take our the team through Africa.
In the spirit of development and growth of our stunning continent, Land Rover has foregone the traditional sponsorship route, and has invested in a number of social support programmes that are specific to the challenges that face South Africa and our continent.
These projects are developed to be in synergy with the values that are at the core of what Land Rover stands for, and are designed to facilitate transformation and to provide support for development projects that focus on the youth, leadership and the community.
About Land Rover:
Company Profile Body: The original 1948 Land Rover was ingeniously designed and engineered for extreme capability and strength. With extremely robust construction and characteristics such as short front and rear overhangs, it drove off the production line ready to take on some of the world’s toughest terrain. Today these qualities are as significant a part of what makes a Land Rover vehicle unique as they were 60 years ago.
The Land Rover was the product of continuous evolution and refinement throughout the 1950s and 1960s with improved stability and a tighter turning circle. It was a period in which Land Rover took the lead in the emerging market for four-wheel drive vehicles. As a tough, reliable mobility platform, countless organisations came to depend on Land Rover vehicles to get personnel and equipment into the most challenging situations…and then safely out again. From organisations such as Born Free Foundation to The Royal Geographical Society and Biosphere Expeditions – we enter the second decade of the 21st century with them still relying on Land Rover.
In keeping with the forward-thinking philosophy that founded Land Rover, a radical, entirely new product was introduced in 1970 and created its very own vehicle category. This overnight sensation was the original Range Rover. It had all the capability of a Land Rover with the comfort and performance of an on-road car.
This culture of innovation has developed ever since with both Land Rover and Range Rover vehicles: new models, more refinement, more innovative technology, more efficiency and fewer emissions. Land Rover will remain at the forefront of advanced design – the new small Range Rover is a testament to the vision that takes the company forward and keeps it at the cutting edge of technology and engineering
Visit Land Rover ZA – http://www.landrover.com/za